Heritage

In 1983, Paul Mitchell and John Paul DeJoria purchased land in Hawaii that would become the sustainable, solar-powered Awapuhi Farm. The two friends and business partners wanted to pursue a lifestyle that was connected to nature and in tune with their beliefs. To this day, all of the Awapuhi used in John Paul Mitchell Systems products is harvested here.

Science

Considered the “spine” of the hair shaft, keratin protein is a vital element in strong, healthy hair. KeraTriplex™ is an exclusive blend of isolated keratin proteins specially designed to repair and seal damaged hair. It’s the most effective keratin protein available in hair care today.

 

 

Tradition meets technology

Daily stress can damage hair from the cuticle to the cortex. Keratin fibers within the cortex are joined by peptide bonds-when those bonds are broken, hair becomes fragile and weak.

KeraTriplex™ is a blend of three proteins with targeted molecular weights that penetrate into the cortex, rebuild disrupted bonds and reinforce the cuticle.

Hair is healthier-looking and instantly restored. A long-lasting sacrificial shield smoothes the cuticle and protects from further damage.

 

 

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Images copyright Paul Mitchell.